The goals for the inaugural Vancouver Trail Running Calendar were threefold, and perhaps somewhat ambitious, given that this was the first project by our little group of volunteers known as Run Wild Vancouver.
First, we wanted to celebrate the work of our local trail running photographers, without whose contribution of such beautiful imagery this calendar could have never happened.
Secondly, we wanted to showcase the beauty that the trails have to offer right in our backyard. It’s these spectacular and highly accessible trails that attract more and more people into the backcountry every season, placing an increasingly high demand on North Shore Rescue, a 100% volunteer-based organization who rely largely on donations to function.
That’s why our primary objective for the campaign was to raise money for NSR to help fund their continued training, equipment repairs, and overhead – an operating budget of half a million dollars annually. We hoped to raise somewhere around $5,000 – $10,000 after printing costs and other expenses, while raising awareness of the important work they do.
We managed to raise $15,800 in net profits to be donated to NSR, and the support of partners and the community as a whole completely surpassed all expectations.
Bringing the community together around a great cause is ultimately the long-term vision of Run Wild Vancouver, and we hope this will be just the first of many successful projects to come. Be sure to subscribe to our newsletter for updates on next year’s calendar and all the other exciting stuff we’ve got planned!
Thank you so much to all the volunteers and photographers, to our advertising partners Coast Mountain Trail Series, Freedom 55 Financial, Kintec, Lifestraw, MEC, Mountain Madness, Salomon and Suunto, our retail partners Distance Runwear, MEC Vancouver, MEC North Vancouver, The Run Centre, Salomon West Vancouver, and Vancouver Running Company, our event host Village Taphouse, and of course to North Shore Rescue whose tireless efforts benefit us all.